We are Cientonce
We are an adventurous and confident brand, a brand that daily explores new paths, always seeking to achieve its goals. We convey passion, greatness, style, and idealism. Our challenges know no limits.
111 Cientonce is a reference brand for men and women in the cycling and triathlon community, as we are inspired by real people who believe in themselves and genuinely communicate the sport.

SARA: Creative, daring, conversational, fashion and sports lover.
While children my age enjoyed playing hide-and-seek, I spent my afternoons designing and sewing clothes for my dolls with my grandmother.
While children my age enjoyed playing hide-and-seek, I spent my afternoons designing and sewing clothes for my dolls with my grandmother.
At 14, I decided to study dressmaking, and that became my weekend plan: finding fabrics, cutting, and sewing. I went through all the stores in downtown Medellin looking for fabrics for my class. I traded the lazy mornings of girls my age for scissors, the sewing machine, and fabrics.
Due to life circumstances, I decided to study engineering and dedicated myself 100% to my studies. However, as a way to keep up the habit, I occasionally designed my own clothes. The love for fashion never ended, and when I finished my studies, I decided to study image consultancy.
When my brother Felipe started his passion for cycling, we saw the need for a different, exclusive, and classic brand. That's when we created 111. In this duo, I am constantly thinking about how to keep improving our product, how to innovate, and managing the financial resources.
We are a perfect duo: Felipe knows all the demands of cycling, triathlon, and athletics, and I am in charge of giving shape to those ideas.
We are a perfect duo: Felipe knows all the demands of cycling, triathlon, and athletics, and I am in charge of giving shape to those ideas.
Thank you for believing in us, for bringing our dreams to life, and for loving sports as much as we do.
FELIPE: Disciplined, serious, very organized, passionate about soccer and triathlon.
My whole life I have played soccer; it has been a passion that has accompanied me since I was little and that I have in my blood, as I have relatives who were professional soccer players. Like every child, I always eagerly awaited physical education classes, but not only that, I was always part of the school soccer team and before tournaments, I trained at 6 am when I was only 10 years old, and in many cases, at 5 pm. Likewise, I always liked the arts; painting and drawing was another space I enjoyed and for which I always had time.
Administrative engineer with a purely financial focus, with a liking for numbers and their relationship with the dynamics of companies and businesses.
Among my dreams, I always aimed to complete an IRONMAN, without knowing the times, distances, or modalities in this sport, until I was persuaded and signed up for my first 70.3 without even having equipment or a coach, and with only 6 months of cycling experience.
Triathlon has become a lifestyle for me, and something that has taught me that we can achieve any goal or dream we have in mind, with effort, dedication, and discipline.
On the team, I am responsible for managing the systems, website, product development and testing, and client and some distributor management.
111 is a dream come true, a project that has shown me that dreaming big is possible when we work with passion and dedication.
Thank you for living this dream with us and for living this passion with intensity.